This is real

The Challenge:

At Fenix, our biggest competitor was always cheap, low-quality, generic solar products, which prompted some of our target customers to view our product as being too expensive.

The Solution:

This Is Real worked as an umbrella campaign to orient our customers back to our promise of product quality in a way that reinforced our over-arching desire to build connection and trust. As well as emphasising our “real” product, complete with warranty, after-sales service etc, we also wanted to show real experiences and benefits through TV, radio and below the line activities.

These were all designed to remind our customers that, beyond promising a quality product, we offered a relationship that held us accountable to fulfilling that promise. For a frequently manipulated and neglected customer base, this message was every bit as important as the durability of the solar system.

The Result:

Research conducted shortly after the campaign showed that our perception as a quality brand dramatically out-performed both reputable pay-as-you-go solar competitors and generics alike.